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Video content Marketing | Why it matters more than ever!

Video Content Marketing Matters and here is why

VIDEO CONTENT MARKETING WHY IT MATTTER MORE THAN EVER

The world is changing and video content marketing has emerged as a top-of-the-line way to reach out to customers. With the rise of social media, many businesses have found that they can increase engagement with their audience by adding video content in addition to text or images. Video marketing is not only affordable but it also provides an incredible return on investment for your business. In this blog post, we will discuss 6 reasons why video content marketing has become more important than ever!

Video content marketing that is growing in significance is video marketing. In fact, according to a report by Demand Metric, 83 percent of marketers say that video is more important than ever.

First, let's explain what video content marketing is

Video content marketing is when a brand (or company) adds video content to raise their brand awareness, influence conversions and so on. Video is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live video, or self-hosted video.

When done well, video can be a powerful way for a brand to spread its message in a way that is easily accessible to a large audience.

The great thing about video content marketing is that it is becoming easier and easier to do effectively. The number of options companies have mean it really is something for every business, even those without traditional video production teams or in house creative talent. You can outsource branded videos and still be just as effective.

Videos are an amazing way to explain products or services

Video content production is the best way to communicate your how a product or service works. From small details to the big picture, customers that know more about the product are the ones who will lead to a conversion. Knowing this, it isn’t surprising that video content marketing is such a good tool for this as the visual element helps businesses clearly explain how something works.

Check out this video from dropbox, which is a great example of how video content can help effectively explain what a service is all about it.

With Video Content, your ROI will grow

Companies have a plethora of options when it comes to how they implement video content. It’s easy to find a method that fits your companies brand and marketing goals. While youtube is the blaring option to start with, there are some more options:

  • Most social media platforms including Snapchat, Facebook, Instagram, and YouTube allow you to post stories that disappear after a certain amount of time. These are great because they can be super quick and cheap to create and they speak directly to your audience. For stories to be effective, you’ll need to have—or be building—an audience on social media.
  • Live video has grown in recent years with industry giants like Facebook, YouTube, and Twitch all offering ways for businesses to stream live content. Live video can be effective. Facebook said that live streams get six times as many interactions as regular videos.
  • Webinars are a great way to use video to interact directly with your potential customers. They can be used to answer specific questions customers may have about your product, or to teach the audience something about your industry, thereby establishing yourself as an authority. 
  • Another innovative way of using video is on a one-to-one level. Companies can record and send quick messages to follow up on purchases or inquiries. This can improve the customer experience.

People just love video.

Just like technology has made it easy for businesses to record video, it has also made it incredibly convenient for people to watch video content. There is a ton of stats that illustrate this point. Here are some of the most compelling:

  • In 2017, the official YouTube blog said people watch over a billion hours of YouTube content every single day.
  • Earlier this year, Twitter revealed there are 2 billion video views on its platform every day. Additionally, tweets with video get 10 times more engagement than those without.
  • Digiday says Facebook has over 8 billion video views a day. Interestingly, 85 percent of these are viewed without sound.

If you aren’t creating video, you risk being left behind as your competitors use one of the most popular ways people consume content.

Video content is great for SEO

Uploading videos to YouTube that target common search terms can be a good way to get your business on the first page of Google. That’s because Google includes YouTube videos at the top of the page for many search terms.

As well as potential exposure on Google, videos will also appear when people search for things on YouTube. This is significant as in 2017, YouTube was found to be the third highest share of the U.S. search market, after only Google.com and Google Images (which are al the same company).

Let's Chat

Video is a great way for marketers to reach people. It is easier than ever before for businesses to create and share high-quality video content. If you don’t already have video as part of your content strategy, then perhaps you should think about experimenting with a couple of projects, schedule a call below.

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E-mail: Kiefer@marketographyco.com
Address: 2209 I-45 N, Madisonville TX
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