2209 I-45 N • Madisonville, TX
With over 3 billion people on social media, Social media marketing is one of the most crucial channels for businesses to get quality traffic, customer engagement and eventually driving sales.
Sounds inevitable to be on social media, doesn’t it?
Hang on to explore the best of the best social media marketing tips for businesses.
But first… Did you know that social media now has a global penetration rate of 49%?
This means that almost half the world’s population is now on social media! Well, if you know to leverage your social media platform right, then there can be no better opportunity for marketing out there. This article will help you in building and planning your next steps.
Here are some social media marketing tips to boost your traffic and make your life easier.
Achieving success in your social media marketing can seem like a tall order, but before you go at it alone and without direction, take these 3 simple steps.
Start by defining the goals that are most important to you right now: Brand awareness? Conversions on specific pages or posts? Educating customers about certain topics via blog articles?
Next, whatever your goal is make sure it’s measurable so that when we discuss progress later down the line there will be no question as to what has been accomplished.
Now set attainable targets for how much of those goals should be met within X amount of time with Y number of followers/following each month (whatever applies).
Now that you’ve got your goal in mind, let’s take a look at the one and only thing standing between success or failure. Without careful consideration of who is on the receiving end of this social media strategy, it will be all for naught!
Your audience should play an integral role in determining which platforms are right for getting out there with content while also informing every single detail about what to publish; from types of posts to timing considerations.
It is not the quantity of social media platforms that you are on that matters, it’s quality. Putting out every piece of content, on every social media channel will only make things worse for you!
Instead, research and plan your social media presence so it aligns with your goals and appeals to your target audience. Focus on the platforms preferred by those in-the-know when they are making decisions about where to spend their time online; like Pinterest users who have a 70% higher conversion rate than Facebook fans or Twitter followers!
Every smart entrepreneur knows that successful marketing strategy is rooted in documented work.
Beginning with a well-written social media marketing plan, your vision can be turned into reality; all while you prepare for the platforms on which you will post and aligning it to target audience’s needs and goals of your business.
The research reports suggests that marketers who document their strategy are 538% more likely to achieve success.
It is important for you and your business not only for social media, but in other areas too!
Here are a few things to consider: Make sure the tone is on point and use wording that resonates. Keep it fresh by paying attention to events and seasonal holidays as well as what’s trending in pop culture. Don’t forget about hashtags for different platforms – this will make life so much easier when people want more information or feedback from others who’ve seen your posts before them!
“Failing to plan is planning to fail.” This saying rings true for any marketing campaign – social media included. The good news? Tools like content calendars help you organize and publish all your content timely and efficiently, while also distributing resources effectively, improving team collaboration, understanding what works best in terms of posts on various platforms (Facebook vs Instagram) so that you can tailor each post accordingly.
With the help of these tools, you can create a publishing calendar with images and set timings for your posts in just one dashboard.
Social media tools are your savior. Imagine being on 8 different platforms and posting manually every 3 hours, up to three times a day!
We manage social media for 7 different brands, at the time of writing this, if all we did was post 28-40 social media posts on 8 different platforms manually, we would not get anything else done.
Social media platforms would become the worst nightmare if you’re trying to do anything productive with your time left over after all of that work.
Do a quick google search for a social media content scheduler and let’s leave it in their hands instead by automating as much activity as possible through scheduling updates ahead of time so we can focus our valuable energy elsewhere and create more ROI in other areas.
So, the whole point of using tools to help, is to plan ahead of time. Plan, create and schedule posts on your content calendar. Scheduling tools have inbuilt content calendar makes it easier for you to keep an eye on your posts without any hassle or overthinking about when exactly do I post next!
Schedule your pins, tweets, along with hashtags and social media mentions all in one go for the month; this way you can save yourself some precious hours that are otherwise spent doing nothing more than tedious work like updating a spreadsheet every week.
No one ever made a decision because of the number. They need to know it in their heart and soul, which is why stories matter! Period. It’s what we humans connect with most – when there are emotions involved you build an emotional attachment that gives your brand authenticity. Stories inspire ideas and encourage interaction -just look at Airbnb who have executed this beautifully here:
No, this is not the only way to tell a story. There are simpler ways too to move your audience. Don’t just use words – share your story in pictures, videos and posts to tell a more captivating tale.
As much as all the digital innovations have made it easier to communicate, emotion is still missed out on. To “humanize your brand,” show them who you are and what makes up the company culture: introduce employees and give a peek behind-the-scenes at work that they might not be able to see otherwise; create content pieces showcasing their successes in an engaging way.
Brand stories don’t need to sound like ads for something being sold – rather than telling people about themselves with words alone, help them connect by sharing images of staff members or other interesting things happening within your office space.
A great example that we created working with the trailer parts outlet.
Other examples that are a little less involved could be sharing your plans for some office fun or team building activities you have, let employees take over the social media for once and connect to the audience.
“Wear it like armor, and it can never be used to hurt you.” – Tyrion Lannister, Game OF Thrones
We are all humans, and we make mistakes. This is especially essential to accept in the fast-growing world of social media. Instead of being ignorant of your mistakes, learn from them! We have a platform where you can tell people about what’s going on with your company — they’ll love hearing that you’re working hard to provide better services for them because it means more things will be done right than wrong.
If you’ve made a grammar mistake or missed a comma, don’t delete the post. Probably, people liked your post, and they will notice your continuous re-posting.
Concerned about bigger mistakes?
For example: a product error or accidentally charging a customer’s credit card twice, you should immediately respond apologetically, and publish a post from your social media accounts telling how you’ve handled the error and customers will understand it.
For instance, I liked how Pamela Vaughan, from HubSpot, regulated her baby bump error. Instead of her personal Twitter account, she accidentally published a picture of her growing pregnant belly on HubSpot’s Twitter account that had over 340,000 followers.
She wasn’t lost and knew the way to jump. She created an excellent blog post about her 15 minutes of shame on Twitter that got a lot of shares and comments.
Every audience uses different social networks at different times of the day. To connect with them, you need to know not only what type of content is interesting to them, but also who purchases your services or products and what age group is more accessible to sell.
How often should you post per day? What type of content should you post? What is the ideal number of posts per day? There are common questions that any social media experts try to answer.
To tell the truth, there is no one-size fits all because your answers come along with a careful analysis and experience – what works for them may not work for others.
Hashtags are great if you want to organize your social media posts. You can click on a specific hashtag, and all the content for a certain event become visible.
Hashtags are identifiers of your brand that help you initiate conversations and engage with your followers.
But you know what?
The more hashtags you use, the less engagement you get. The following chart from LINCHPINSEO gathers up the acquired data:
Using too many hashtags make people annoyed and can scale back your engagement rate. To avoid that, use 2 or 3 targeted hashtags per one post on your social media channels and make sure to only use relevant high-volume hashtags you can find using hashtag generator tools.
Social media can be a great tool for reaching your audience, but it’s important to understand that each social platform is unique. You should customize the way you post on different channels and take advantage of specialized tools designed just for this purpose. There are multiple tools for small businesses that help them by scheduling their posts but also let them customize these posts for individual platforms- all with just one click!
The way Gary Vaynerchuk explains his most used social media platforms is single-eyed. He has different explanations for Facebook, Twitter, YouTube and Instagram respectively.
For example on Facebook he promotes books and web shows to an entire community while empowering people with questions through the platform’s comment section; whereas on twitter it provides real time news in which he can interact meaningfully with other users by replying or retweeting their posts easily without any form of formalities involved. YouTube embraces his latest videos.
If you subscribe to his Instagram account, you will see a bunch of real and impressive images about his travels and daily living. This platform is a great place to share high-quality visuals.
When it comes to LinkedIn, it includes a more business-oriented audience that is searching for insightful and informative content.
Do you know that leveraging visual content can help with your social media engagement? A study from Wyzowl showed that we remember only 20% of what we read and 80% of what is seen. This research also found out, according to Software Advice & Adobe, photos are one the most powerful social media strategies for brands on Facebook or Instagram.
Accordingly, visuals should be an integral part not just any content but also your blog post!
Visuals are key to social media marketing and content creation! They offer more value and help increase traffic, which in turn leads to increased sales. The best part is that visual content can be created for a very low cost with just some editing software like Adobe Photoshop or Illustrator.
People are more likely to share visual content on social networks because of the increased value visuals offer. The use of visuals will help generate traffic, increase sales and take you to the top by giving people a reason to engage with your brand.
The power of visuals should not be underestimated! Create your own graphics from scratch using tools such as the ones mentioned above or even purchase stock images online at a cheap price.
Analytics are the bread and butter of any marketing plan, but without them you’re just guessing. Without analytics to tell you what works and what doesn’t, all your efforts will be in vain – it is like trying to build a house with no blueprints!
Knowing when something goes viral or not can save your company millions by helping generate accurate sales forecasts. The same way social media data helps drive performance on Facebook Ads Manager campaigns. Analytics do that for every other campaign tactic as well…and more!
An effective social media marketing strategy is an essential part of your overall marketing plan, and using unconventional ways to interact with your audience is what will allow you to improve your outreach.
Let us know how these useful these social media hacks have been for you. If you enjoyed reading this, please share your experiences and insights through comments.
Measure the impact of your social media marketing efforts and use social media analytics tools that can uncover a lot about your audience and how they interact with your business.
If you are looking to partner with a company to help with your social media marketing and social media management schedule a call below and we would love to be your social media partners. We even can handle Facebook Advertising!
Phone: 936 348-0509E-mail: Kiefer@marketographyco.comAddress: 2209 I-45 N, Madisonville TXOpening hours:Monday — Friday 08:00 – 05:00