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In the digital age, companies are finding it increasingly important to build brand presence. The key to success is not just having a website, but also making sure it’s mobile responsive, making it sure it has great content and plenty of social media channel access. Digital growth is happening much faster than physical growth-meaning that if you’re not prepared for this shift now, it’ll be too late soon enough.
This article will cover how different companies have utilized these three things in order to grow their brands and maintain their place as leaders in the industry. It will also discuss why they believe these strategies work so well and what could happen if you don’t prepare your business for this new reality right now.
Content strategy is just what it sounds like-a strategy for content. You need a plan when it comes to building your brand online, and you want to make sure you’re putting out the best quality content possible. The key to successful content marketing, however, is knowing which channels (e.g. blogs) are most suitable for your business model and which type of content (e.g. textual, multimedia) to post on each channel in order to reach your target audience most effectively.
In order to craft a winning content strategy, you first need to understand what it is. In short, a content strategy is a plan for your brand’s online presence. You don’t just want a website–you want one that’s mobile-responsive and has great content. It should have plenty of social media channels too.
Your digital content strategy, or your “content marketing plan”, is a crucial part of any digital marketing campaign. This includes everything from blog posts to social media pages and from email newsletters to mobile apps. But what should be included in your strategy?
Tone & Voice
It’s important that you develop a tone and voice for your business online because creating a personality for your brand is one of the best ways to connect with consumers.
So what should your tone be? The answer depends on your target audience, but many experts recommend friendly and approachable. Avoid corporate jargon at all costs-plain language gets you further than big words.
Throw in a pun or two to keep things interesting. It’s also important that your logo and visuals stay consistent to reinforce your brand identity across all channels.
Content & Analytics
It’s vital that your content strategy is based around the needs of your customers-and it must be supported by both analytics and insights from those customers themselves.
You need to understand what problems your customers are facing, and what information they’re searching for online. From there you can create more targeted content that will solve their pain points while building your brand at the same time.
Be sure to do adequate research before getting started with any campaigns-the last thing you want is to mislead or annoy your audience.
It’s also a great idea to set up a content calendar that allows you for better, more efficient planning and collaboration with your team members. You can create a timeline in one of many calendars or project management tools, such as Asana
Professional Content Distribution Channels
There are countless digital channels out there for businesses to take advantage of, but they’re not all created equal.
You need to understand what kind of content each channel is best for before you start with them-are your customers on Facebook? Twitter? Reddit? How often are they online, and during what timeframes? Which social channels are most popular in your city or country?
Once you’ve figured out what you need to be doing, the next step is to create a content calendar that organizes your posts for maximum effect.
Social Media
As mentioned above, social media is an excellent way for businesses of all sizes to reach their target audiences. It can help improve search engine optimization and give you immediate feedback on what consumers are saying about your brand.
For example, you can host Twitter chats for your brand or business and engage with your customers in real time. Or you could create a Pinterest contest to promote your latest product.
You get the idea-social media is an incredibly powerful marketing tool, so get started with it today!
Take Action Now
It’s never too early to start creating a content strategy. From social media profiles and emails to blog posts and newsletters, there’s always room for improvement.
So what types of content should you be including? Facebook and Facebook groups, Instagram and Twitter accounts are all great places to start. Blogs on your website or on other platforms such as Medium are an excellent way to build your brand. And don’t forget to create an email marketing strategy that includes everything from newsletters and competitions to branded events and more.
Whatever you decide to do, just remember that the most important part of any content strategy is keeping it simple for customers while still creating engaging experiences.
Make sure that you include plenty of visuals and links to boost SEO and help drive people back to your website. Spend time on the copy, visuals and even typos-small details matter.
The key to a successful content strategy is not just about having a website or social media channels, but making sure that all of them are mobile responsive and contain high-quality, engaging content. It’s critical to understand that digital growth is happening at the expense of physical growth. That means if you’re not actively preparing for this shift now, it’ll be too late before you know it!
Just like how I found out that my procrastination was caused by irrational beliefs, companies often don’t realize they’re making common mistakes with their content marketing campaigns until it’s too late. For example, people often make the mistake of producing more quantity than quality. This doesn’t help anyone because consumers will see that your brand is spammy and will be less likely to trust you.
The biggest mistake people make is not having an active social media presence. People often “set it and forget it” without ever really engaging with their audience or taking the time to ask them what they want. Social media platforms like Facebook now actively highlight posts that are more relevant to users, so if your content is not optimized for these new algorithms (e.g. containing keywords, images, hashtags), you’ll be missing out on crucial visibility!
Visibility is key since it’s more expensive to acquire website visitors than Facebook followers because of the barrier to entry (i.e., having to pay for advertisements on Facebook). If you’re not acquiring new users or clients at a fast enough pace, you need to reevaluate your content and strategies immediately.
In order for companies to truly succeed in the digital age, they need to be able to successfully build a brand presence online.
In order for companies to truly succeed in the digital age, they need to be able to successfully build a brand presence online. This is why it’s so important that you start strategizing now and considering how your customers will interact with each piece of content you create. We’ve provided some insights on what types of content should go into your strategy as well as common mistakes people make when crafting their own campaigns by way of this blog post. If all these tips sound overwhelming or if you’d like help creating an effective marketing plan, let us know! Our team can work with you one-on-one and provide expert advice based off our years of experience helping businesses grow through quality web design and search engine optimization (SEO). What do you think the key to success is?