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Facebook advertising is one of the most popular advertising platforms in the world. In fact, it’s the largest site of its kind. You’ll find that there are more than 1 billion daily active users on Facebook and nearly 10 million businesses advertising on Facebook too.
As a business owner, you should start considering how to advertise your company on facebook because this form of marketing is easy to use and navigate for all different types of people.
Here are the top 5 reasons you should advertise your product or services using paid media on Facebook.
Facebook is the largest social media site in the world, with over a billion daily active users. Facebook has more than just adults on it too: you’ll find that nearly half of their user base consists of people aged 18-29 and about one quarter are 30 or older.
With such a massive user base, Facebook is the perfect place to advertise your business. No matter what your business niche is, you will be able to have an audience world wide that has an interest in what you are selling.
Unlike many other advertising platforms, Google Smart Shopping, Adwords and others of the like, Facebook business suite and Facebook Ad center are really easy to use and navigate in comparison. You can customize your posts and tailor them however you like with a few simple clicks. Facebook also allows you to use multiple types of media, including text, images, video etc. Another reason Facebook Advertising is great, is how easy it is to set up an ad on Facebook’s Ad Center without the need for assistance from anyone else helping out in your business.
The advertising process for Facebook Ads Manager can be completed in a single day. This includes targeting your customers and creating an ad that will get their attention quickly.
Facebook, like stated in the first part of this article, has the largest reach of any site of its kind. Facebook has a user base larger than the population of China! With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is the place to go if you want a large audience. It’s so popular, and I’m not even talking about how many people join everyday!
Facebook advertising might be better than search ads because your potential customers might actually see them instead of just getting lost in all the paid media noise (which happens with Google). Plus Facebook knows more about each user too, which could mean higher conversion rates for advertisers who take advantage of this opportunity now before new privacy policies take affect and limit targeting results.
Speaking of people actually seeing your content and Facebook Advertising, if you have an idea (or truly know) who your target audience is, also known as people who would use your service or buy your product, Facebook Ad Manager is very intuitive on narrowing down the 1.49 billion members to your target audience.
Your company benefits in the long run having the ability to send your promotions, advertisements, snackable media, and videos out directly to your target audience without having to spend time convincing them why using Facebook would be worth their while. Your goal and interest is to get them to your website. They’re already on Facebook!
From my experience over the last 5 years diving into paid media and Facebook advertising, your cost per conversion with Facebook Advertising compared to the likes of Google or Bing are drastically lower.
One of our clients spends a third of their Google advertising budget on Facebook Advertising and has triple the return on investment than with their Google.
For smaller companies and start ups who are looking to save money and maximize ROI, you’ll find it cheaper than TV commercials or billboards because there are no production costs or rental fees involved with digital ads—just internet connection fees (which most people already pay) and if you use a company like ours, you may have a monthly retainer.
Additionally, as mentioned earlier, Facebook reaches a wide variety of demographics that you can target, unlike television commercials or billboards.
Those two are great for brand awareness, but not targeted sales ads.
Facebook advertising is a great way to reach your target demographic at an affordable cost. If you’re not sure how to create the perfect Facebook ad, marketing strategy, or what your target audience should be, we can help! Our team of experts have decades of experience in Paid Media and Facebook Advertising, so they’ll know exactly what needs to be done.
Let us handle all your paid media and advertising needs today by scheduling a call with one of our digital marketing experts here.