Facebook lets individuals and businesses display information, pictures and videos, and communicate with each other. Facebook users can:
Anybody aged 13 years or over can register as a Facebook user. No special software is needed — you just visit the Facebook site and supply a name and email address. Users can access Facebook from a desktop or laptop computer, or from an internet-enabled mobile device (e.g. smartphone or tablet).
To establish a profile, you need to join Facebook by supplying a real name and valid email address. Facebook will then take you through the process of filling out your profile. Your profile is a quick summary of who you are and what your interests are. It’s generally a good idea to also include a photograph with your profile.
Using your profile, you can connect to friends, family, co-workers and others who share your interests. Profiles are for individuals and not for business identities. If you want to promote your business, you need to create a page.
Once you create a profile, you can also join Facebook groups that are based on shared interests and experiences. Popular groups include:
Facebook users can also organise their friends into groups — for example, ‘My running team’, ‘Family’, ‘Business contacts’, and so on.
You can create a Facebook page for your business, place, company, organisation, brand, or product, in order to connect with your customers. Public figures and celebrities also create Facebook pages to connect with their fans.
Facebook’s ‘Create a Page’ process will guide you through setting up a page by asking you a series of questions about your business.
Most Facebook users use the site to interact with their Facebook friends. You can:
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